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Helpful Hints Personal Website wants you to get the most from your website. Below are several helpful hints to gain exposure and traffic for your website. These hints will improve the ranking of your website and will assist in marketing and increasing traffic to your site. Domain Names Placing your Domain Name on various search engines, directory listings and free for all links will not only give increased exposure but will provide additional traffic to your site. This will allow you promote your site to potential customers or anyone to find your site and 24 hours a day 7 days a week. 1. Domain Names - Remember when selecting a domain name select one that is either "catchy" or easy to spell and remember. Try to stay away from words that can be misspelled or spelled in several ways such as, "Kozy-Pillows.com" and "Cozy-Pillows.com" which will make your site difficult to find. Also try to select a domain name with keywords in it that represent your site, service or product such as "www.Pillows-Beds-Dressers.com". This will help get you ranked higher in the Search Engines especially on exact keyword searches. 2. Business Cards - Put your full domain name on all your business cards and marketing materials. This is one of the most important means of marketing your web site and or business. 3. Store Fronts / Sign Displays - Put your full domain name on your store fronts or sign displays. This allows customers the ability to find you or shop online even while your business is closed. This is particularly helpful when customers drive by or store or come after hours. 4. Link Exchange - Exchange your website link with other similar businesses that coincide with yours. You will also want to have their domain name linked on your site as well. Many websites are willing to do Link Exchange with you because it will create increased exposure or cross-marketing from your website. This will also create what is known as Link Popularity. Link Popularity is how many Search Engines rank the relevancy of your website by who you are linked with. The more link exchanges you have the higher the ranking hence the closer to the top of the search engines you can be. Link Popularity Link popularity is a method used by some search engines rank your relevancy as a website. The use this method to determine how many people you have linked from your site and how many of those sites link back to you. It is important to know that by simply placing someone's link on your site does not give you any advantage unless that site links back to you. Link popularity is very important to some search engines for ranking because they are now using this in their ranking formula. It is important to note that the quality of the links may outweigh the quantity. Search Engines Search Engines are great tools for marketing your website to potential clients or customers. It is equally important to be in their databases in order to be found by friends or relatives for personal web sites as well. Below are a hand full of the most common search engines. Remember that Personal-Website.com already submits your website to over 300,000 Search Engines, directories, and FFA listings regularly as a group. By submitting your web address or URL independently yourself you will improve your placement into the many search engines and listings. 1. Free Submissions - You may submit your website manually to the following Search Engines. Remember that Search Engines are very large and cycle their databases up to 4-8 weeks. So you may not appear in their engines right away. It is also important to note that you do not want to submit your web address or URL more than once a month. By doing so you will lower your ranking and risk being removed/banned from their database completely. This is considered spamming. You can also submit yourself for FREE with our online Search Engine Submission.
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